Although it was an A-list movie, with established stars and first-rate writers – Julius J. Epstein, Philip G. Epstein and Howard Koch received credit for the screenplay – no one involved with its production expected Casablanca to be anything out of the ordinary; it was just one of dozens of pictures being churned out by Hollywood every year. The film was a solid, if unspectacular, success in its initial run, rushed into release to take advantage of the publicity from the Allied invasion of North Africa a few weeks earlier. Yet, despite a changing assortment of screenwriters frantically adapting an unstaged play and barely keeping ahead of production, and Bogart attempting his first romantic lead role, Casablanca won three Academy Awards, including Best Picture. Its characters, dialogue, and music have become iconic, and Casablanca has grown in popularity to the point that it now consistently ranks near the top of lists of the greatest films of all time.